From the desk of Ron Cantu
 

Dear Friend,

hen I started my very first online business, I met with only moderate success. My plan was to offer a product at a lower price than most if not all my competitors. To do this I would cut cost in other areas. I was sure simply offering a good product at a discounted price would be enough to attract a horde of new customers and I would prosper.

Well I was partially correct. People were attracted to my discounted price but they weren't attracted to my attitude. You see I thought because my price was lower it was okay if my customer support was lacking. I was annoyed that my new clients failed to appreciate the deal they were getting.  Boy did I get that one wrong! 

I wasn't giving them more value. I was giving them less. I was selling them a product and not teaching them how to use it. Which in effect made my product worthless. It would be like NET10 selling our $695 Gold Plan to an 80 year old farmer operating a peach stand off an old country farm Road. That plan as good as it is has little or no value to him. I didn't get that at the time and only felt frustration.

A friend of mine suggested I read a book called The Science of Getting Rich. My first instinct was why? I was annoyed with the customers from an online business that I was considering closing down. The last thing I wanted to read was a 90 year old book on Getting Rich. What possible relevance could it have to what I am doing today?

I was wrong again. "The Science of Getting Rich" is quite possibly the most relevant book on wealth and business that I have ever read. But more than that it has taught me lessons that I have applied in areas of my life. You see you can't run your business one way and live your life another. In the end something's gotta give.  I received so much more than I imagined from this little book but two of the most important lessons I picked up was first, "to always give more value than you receive" and secondly "to be genuinely grateful for all that you do receive".

Simply translated that means to give my clients more value than they give me. Now that doesn't mean if they give me 100 dollars I give them 200 back. I would go out of business rather quickly if I did that. What it does mean is give them back something that has more value to them than that 100 dollars they spent. In terms of PPC and SEO that means always giving my clients back a much greater return on their investment (ROI). 

The second lesson I walked away with is gratitude. In the past I always felt the success I had in my business ventures was all about me. I did most of the ground work so I deserved all of the kudos and pats on the back. How egocentric and wrong could I have been. I neglected the number one root of my success and that was my customers. Without them I couldn't have provided the type of lifestyle I wanted for me and my family. I shall never forget this again. 

Now you can call these two lessons my mission statement or my customer pledge, but what it's really more about is a way of doing business that is ingrained in everything I and we at NET 10 Solutions do. We strive to give more value in all of our products and services and show more gratitude for our customers patronage. We are not always 100 percent successful in accomplishing this but we always work toward that effort.

Thank you again for taking the time to visit our site. If you would like a free PDF copy of the Science of Getting Rich please click on the link over on the lower right side. I wish you the best in all your ventures.

             Sincerely,