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PPC Delivers Precision Targeted Traffic To You
The beauty of Pay Per Click advertising is the speed at
which you can reach your target market. You simply create an
ad, bid on some keywords and presto, targeted clients come
knocking on your door...

Unfortunately It's Not
Quite that Simple
What at first glance appears to be a
very simple way
for businesses to market is a bit more complicated than that. And the
reason is Google, Yahoo and MSN etc. believe
not
all clicks are created equally!
Google specifically
developed what they they call the GOOGLE QUALITY SCORE.
Each keyword bid receives a Google Quality Score
based on the Click Thru Rate (CTR), Ad Copy and Landing Page
Quality, plus more. This score determines what ads show up where on the
sponsored search results as well as the
cost per click. The biggest mistake many individuals and even PPC
management companies make is not implementing theses Google
Quality Score variables into their PPC management Strategy.
Smart Click will never make that mistake with
your campaigns.

Why Only Optimize For Google Adwords?
Reading us talk about Google so much you might think we only
optimize for Google Adwords. But that is not the case. We
also manage our client's PPC campaigns for Yahoo Search
Marketing and MSN Adcenter. We do however start off with
Google Adwords. As you can see below, Google owns +80% of
the market share. There is much gold to mined there before
migrating over toYahoo and/or MSN.
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